On June 1, the Expert Judging Panel for Domestic Performance Sound Reinforcement Loudspeakers from the China Entertainment Technology Association (CETA) visited Reyn Audio in Foshan. The two parties held a symposium to discuss the outcomes of the Beijing Audition Session, the technological upgrading of domestic sound reinforcement, and product R&D and mass production, aiming to boost the brand's technological development.
Our company representatives extended a warm welcome to the expert panel. The hosting executives from our company included: Mr. Huang Dazhe, Chairman of Reyn Audio; Mr. Yang Yanqiang, General Manager of Greater China; Mr. Xian Qing, Special Assistant to the General Manager; Mr. Liang Bing, Head of the Audio R&D Center; Mr. Gan Jiangtao, Head of Manufacturing; Ms. Zhu Caiyun, Marketing Center Manager; and Mr. Huang Zeyin, Engineering Design Center Manager. They all expressed their warmest welcome to the visiting expert delegation.
Introduction of Expert Delegation (Listed in no particular order)
Former Chairman of China Entertainment Technology Association
Zhu Xincun
Former Supervisor-General of China Entertainment Technology Association
Zhao Tonghua
Vice Chairman of China Entertainment Technology Association
Professor, Communication University of China
Jiang Wei
Director, Audio Committee of China Entertainment Technology Association
First-Class Stage Designer, China Coal Mine Art Troupe
Ma Xin
Deputy Director-General & Secretary-General, Audio Committee of China Entertainment Technology Association
Professor, School of Music and Recording Arts, Communication University of China
Wei Zenglai
Deputy Secretary-General, Audio Committee of China Entertainment Technology Association
Associate Research Fellow, Communication University of China
Li Yanghonglin
Director, Venue Construction & Technical Process Committee of China Entertainment Technology Association
First-Class Stage Designer, Beijing Poly Theatre Management Co., Ltd.
Wu Sheng
Deputy Secretary-General, Audio Committee of China Entertainment Technology Association
First-Class Sound Recordist, China Media Group
Liu Yibing
Member, Audio Committee of China Entertainment Technology Association
Second-Class Sound Recordist, China Media Group
Qu Le
During the meeting, both parties reviewed the Beijing Performance Sound Reinforcement Loudspeaker Blind Listening Test held from March 21 to 25. Initiated by the Association and co-organized by academic institutions, the event brought together domestic and international audio brands to establish China's first standardized theater evaluation system, filling a critical gap in the industry.
Leveraging the evaluation data, the experts comprehensively reviewed Reyn Audio’s participating products, highly recognizing the brand's advantages in proprietary R&D, acoustic design, and craftsmanship, while also providing directions for product optimization.
Mr. Huang Dazhe, Chairman of Reyn Audio, then introduced the brand’s history and strategic development plan.
Workshop Tour: Witnessing Precision Craftsmanship
Following the symposium, the expert panel toured the production workshops to inspect the entire process of audio processing, assembly, and testing. The heads of R&D and manufacturing accompanied the tour, introducing the standardized production and quality control (QC) workflows. The experts also experienced the outdoor line array systems firsthand, evaluating various acoustic performance metrics on-site.
This visit successfully put the outcomes of the Beijing evaluation into practice and deepened industry-academia-research cooperation. Moving forward, the company will integrate the experts' recommendations to iterate its technology and craftsmanship, providing professional audio solutions for various performance venues. By driving the global expansion of domestic professional audio, Reyn Audio remains committed to establishing a strong foothold in the global market through "Intelligent Manufacturing in China".