The global phenomenon "Life in Color" is an immersive carnival blending electronic music, street culture, graffiti, and signature paint-blasting. Originating in Miami in 2007, it has swept across over 50 countries, drawing more than 500,000 attendees annually to become the most successful touring IP under the global music entertainment giant LiveStyle.

On June 9, Life in Color Shanghai 2018 lit up the North Plaza of the National Exhibition and Convention Center. Hosted by Tiangong Culture, the exclusive copyright holder in China, the festival partnered with major brands and media—including Martell, Marie Dalgar, Hershey's, Rexona, Häagen-Dazs, Budweiser, Tencent Video, and Meipai—to create a vibrant, multi-sensory celebration of color.

To deliver the most exhilarating festival stage, pro-audio brand Reyn Audio deployed a powerful sound system featuring 48 × RL1, 4 × M1, 24 × RL1 SUB, 12 × RL0.5, and 4 × QX4 units.

ACME amped up the visual energy with a wild, high-octane lighting rig that included 34 × LED-ST5000, 48 × TB-1010QW II, 10 × LED-ST5000RGB, 108 × CM-600Z, 4 × XP-20R BSW, 10 × XP-1000SZ T, 36 × CM-S6, 18 × XP-5R BEAM, and 17 × LED-BL4 fixtures.

Life in Color redefines the festival experience. Step into a world of vibrant color—live loud, live young, and live in color!